All over Baltimore the US Marine Corps has purchased billboards with a very simple message: We don't accept applications, only commitments.
In an age where young people are crippled by their inability to commit to anything, let alone a vocation, this seems like a great message.
I've said it before, the Marines have one of the best "vocations" programs going. From their webiste to their posters to their billboards, they understand how to communicate a message to young men. Heck, a call to the priesthood involves sacrifice, but joining the Marine Corps has the potential for one to make the ultimate sacrifice, yet the Marines don't seem to be having trouble getting young men to sign up. Obviously the comparison is not perfect, but it's something to think about.
Check out the television commercial version of the billboard all over Baltimore...
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The ad is somewhat in denial, though. I think it only shows one female Marine doing pushups and that very briefly.
Prospective young men are reinforced with the illusion that the Marine Corps is a fraternity which is no longer true.
The Catholic priesthood is now the only remaining fraternity on earth.
Benedicamus Domino.
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